Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Saugatuck: Oval Beach and the Saugatuck Dunes; The Saugatuck arts colony and gallery scene; Autumn colour tours and the Fennville wine trail; Chicago and Grand Rapids weekend escapes. Guests I price for: Chicago couples and friend groups on 2 to 4 night summer weekends near Oval Beach and downtown Saugatuck-Douglas, with strong LGBTQ leisure demand. Where I start: Compressed May-to-October season pricing, weekend minimum stays, and premium holiday-weekend rates offset by winter monthly rate cards.
Saugatuck sells mostly through Airbnb, Vrbo and Booking.com. Saugatuck inns and small hotels depend on summer weekends and Chicago demand. My hotel background helps with weekend length-of-stay controls, wedding and group pricing, and a comp set divided between downtown inns, Douglas properties and lakeshore resorts, with the short season priced to carry the quiet winter months.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Saugatuck.