An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Saugatuck: Oval Beach and the Saugatuck Dunes; The Saugatuck arts colony and gallery scene; Autumn colour tours and the Fennville wine trail; Chicago and Grand Rapids weekend escapes. Guests I price for: Chicago couples and friend groups on 2 to 4 night summer weekends near Oval Beach and downtown Saugatuck-Douglas, with strong LGBTQ leisure demand. Where I start: Compressed May-to-October season pricing, weekend minimum stays, and premium holiday-weekend rates offset by winter monthly rate cards.
I set up PriceLabs or Wheelhouse with summer weekend minimums, holiday weekends priced highest and October colour weekends as premiums. Winter moves to monthly pricing for remote workers and people renovating nearby, and Airbnb, Vrbo and Booking.com share one set of rates.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Saugatuck.