Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Saugatuck. Saugatuck is a compact summer and arts market, busy from May to October with Oval Beach, galleries and colour tours. Chicago couples and groups fill weekends. After October, the town winds down. I price a short season firmly and use monthly winter rates.
For Saugatuck owners I review how your short season is priced and whether winter has a plan. I set summer weekends, holiday dates and autumn colour pricing, check the local rules for your address and leave you with a calendar that makes the most of a compressed year.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Saugatuck.