Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Zaragoza. Zaragoza has one dominant week, the Fiestas del Pilar in October, and steady AVE business travel between Madrid and Barcelona the rest of the year. Most guests are Spanish and stay briefly. I price Pilar firmly and keep midweeks tuned for business.
For a Zaragoza owner I start with the Aragon tourist-flat registration, then map the year around Pilar, Semana Santa and the AVE business calendar. Together we set a festival block, weekday business rates and a summer plan that accepts the heat instead of fighting it, so the flat earns in more than one week of October.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Zaragoza.