Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Svalbard: Snowmobile and dog-sled expeditions; Midnight sun and wildlife cruises; Research and university (UNIS) travel; Polar bear and Arctic nature tourism. Guests I price for: Expedition travellers on 3 to 5 night stays, researchers and cruise passengers. Where I start: Limited supply priced by season, expedition-package positioning and Longyearbyen's very limited lodging supply.
Svalbard sells mostly through Booking.com, Expedia and expedition operators. For Svalbard hotels and guesthouses I work on allotments with expedition operators, release dates, and rates for researchers and longer stays. With experience from years in hotel revenue management, I help decide how much of a small inventory should go to contracts, how much to direct sale, and how to price the dark season.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Svalbard.