Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Glasgow. Glasgow is an events city. OVO Hydro concerts, TRNSMT, Old Firm matches and SEC conferences fill nights all year, and many stays are short. All short-term lets in Scotland need a licence. I price from the event calendar and keep one-night stays open on event nights.
For Glasgow owners I check licence conditions, map each property to the venues it can actually serve, and build an event list for the Hydro, SEC, Hampden, Celtic Park and Ibrox. The result is a calendar where every major date has a price before tickets sell out.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Glasgow.