Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Zermatt: Zermatt, Verbier, St. Moritz and Interlaken resorts; UK and European school holidays; Summer hiking and Jungfrau tourism; Luxury chalet demand. Guests I price for: Affluent European and UK ski groups on weekly stays, summer international travellers. Where I start: CHF luxury-tier weekly pricing, holiday-week premiums, and long inter-season floors.
Zermatt sells mostly through Airbnb, Booking.com and Interhome. My early career was in luxury hotels, and Alpine hotels face the same tension between peak yield and full shoulders. I review package rates for ski weeks, agency allotments, minimum stays in holiday weeks and summer group business, so each season pays its own costs.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Zermatt.