Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Zermatt: Zermatt, Verbier, St. Moritz and Interlaken resorts; UK and European school holidays; Summer hiking and Jungfrau tourism; Luxury chalet demand. Guests I price for: Affluent European and UK ski groups on weekly stays, summer international travellers. Where I start: CHF luxury-tier weekly pricing, holiday-week premiums, and long inter-season floors.
Zermatt sells mostly through Airbnb, Booking.com and Interhome. I set up PriceLabs or Wheelhouse for Swiss chalet owners with Christmas, half-term and Easter as fixed weekly blocks and summer weekly rules. Airbnb, Booking.com and Interhome then share one rate plan in CHF, with services and cleaning priced the same everywhere.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Zermatt.