Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Zermatt: Zermatt, Verbier, St. Moritz and Interlaken resorts; UK and European school holidays; Summer hiking and Jungfrau tourism; Luxury chalet demand. Guests I price for: Affluent European and UK ski groups on weekly stays, summer international travellers. Where I start: CHF luxury-tier weekly pricing, holiday-week premiums, and long inter-season floors.
Zermatt sells mostly through Airbnb, Booking.com and Interhome. I set up PriceLabs or Wheelhouse for Swiss chalet owners with Christmas, half-term and Easter as fixed weekly blocks and summer weekly rules. Airbnb, Booking.com and Interhome then share one rate plan in CHF, with services and cleaning priced the same everywhere.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Zermatt.