Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Utrecht: King's Day on 27 April and the surrounding tulip-season travel; the Dom Tower and the two-tiered canal wharf cellars; Utrecht University and its year-round academic calendar; the Miffy heritage of Dick Bruna and the Le Guess Who? music festival. Guests I price for: Culture-led couples and business and academic visitors using Utrecht as a central, calmer alternative to Amsterdam, staying in the canal ring and Museumkwartier. Where I start: Positioning against Amsterdam on value while capturing King's Day and event peaks, and operating strictly within the municipal registration number and night-cap rules for holiday rentals.
Utrecht sells mostly through Airbnb, Booking.com and Vrbo. Hotels in Utrecht compete with Amsterdam for international guests and with each other for Jaarbeurs traffic. Drawing on my five-star hotel years, I help them plan fair weeks with group allotments, manage university and corporate accounts, and set leisure rates that look sensible beside Amsterdam's.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Utrecht.