Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Menorca: Festes de Sant Joan horse festival; Cami de Cavalls coastal path; turquoise calas like Macarella and Turqueta; UNESCO Biosphere Reserve status. Guests I price for: families and couples on seven-night stays based around Ciutadella, Mao and the south-coast calas. Where I start: a short but intense summer season, the Balearic ETV tourist-licence cap that limits legal supply, and seven-night minimum stays that suit island changeover days.
Menorca sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For Menorca hotels, my five-star chain background helps balance tour-operator contracts with direct bookings, price the short summer season and Sant Joan properly, and develop walking and nature packages for the shoulder months, using the island's Biosphere Reserve status as a reason to visit outside July and August.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Menorca.