Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Menorca: Festes de Sant Joan horse festival; Cami de Cavalls coastal path; turquoise calas like Macarella and Turqueta; UNESCO Biosphere Reserve status. Guests I price for: families and couples on seven-night stays based around Ciutadella, Mao and the south-coast calas. Where I start: a short but intense summer season, the Balearic ETV tourist-licence cap that limits legal supply, and seven-night minimum stays that suit island changeover days.
Menorca sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I configure your Airbnb, Booking.com, Vrbo and Expedia pricing with Sant Joan and the Festes de Gracia as premium dates, weekly summer stays with fixed changeovers and flexible spring and autumn stays for walkers on the Cami de Cavalls, and the licence number shown the same way on every listing.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Menorca.