Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Valencia: Las Fallas festival in March; Summer beach season on Malvarrosa; Digital-nomad and long-stay demand; Conferences and regattas. Guests I price for: European city-breakers on 3 to 4 night stays and remote workers on monthly stays in Ruzafa and El Carmen. Where I start: Las Fallas premiums, summer beach pricing, monthly discount ladders, and Valencian VT licence compliance.
Valencia sells mostly through Airbnb, Booking.com and Vrbo. For Valencia hotels, my five-star chain background helps price Las Fallas, conferences and summer beach demand, manage corporate and leisure segments and build a comp set that reflects the difference between old-town boutiques and beachfront hotels, while conference business at the exhibition centre is priced as its own segment.
The service in general is described on my expedia optimization page; this page covers how I apply it in Valencia.