Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Valencia: Las Fallas festival in March; Summer beach season on Malvarrosa; Digital-nomad and long-stay demand; Conferences and regattas. Guests I price for: European city-breakers on 3 to 4 night stays and remote workers on monthly stays in Ruzafa and El Carmen. Where I start: Las Fallas premiums, summer beach pricing, monthly discount ladders, and Valencian VT licence compliance.
Valencia sells mostly through Airbnb, Booking.com and Vrbo. For Valencia hotels, my five-star chain background helps price Las Fallas, conferences and summer beach demand, manage corporate and leisure segments and build a comp set that reflects the difference between old-town boutiques and beachfront hotels, while conference business at the exhibition centre is priced as its own segment.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Valencia.