Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Wilmington. Wilmington combines a historic river town with nearby beaches and a film industry. Wrightsville, Carolina and Kure beaches run on summer weeks, while the Azalea Festival and production crews add demand outside summer. Beach and town homes should never share a strategy.
For a Wilmington owner I separate downtown and beach demand first, then review summer weeks, festival weekends and off-season options for film crews and long stays. We agree on changeover days, minimum stays and floors together so the home earns well all year.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Wilmington.