Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Wilmington: Wrightsville, Carolina and Kure beach season; Azalea Festival in April; Film and TV production travel; Bald Head Island and Topsail demand. Guests I price for: Southeastern families on weekly summer stays, couples in the shoulders. Where I start: Weekly summer pricing, festival premiums, and off-season floors.
Wilmington sells mostly through Airbnb, Vrbo and Booking.com. Wilmington hotels juggle beach leisure, festivals, film production, medical travel and UNCW visitors. With my five-star hotel background I help set event restrictions, negotiated rates for studios and corporate accounts, wedding blocks on the river and the beaches, and a comp set split between downtown and beachfront hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Wilmington.