Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Zagreb: Rovinj, Poreč and Pula coastal season; Advent in Zagreb; Truffle and wine tourism; Motovun and Outlook festivals. Guests I price for: German, Austrian and Italian families on weekly coastal stays, city-breakers in Zagreb. Where I start: Weekly coastal pricing, Advent premiums in Zagreb, and off-season floors.
Zagreb sells mostly through Airbnb, Booking.com and Vrbo. For hotels in Zagreb and Istria I draw on my five-star background to balance tour operator and family demand on the coast, corporate rates in Zagreb, and event fences around Advent and film festivals, with comps chosen town by town rather than across the whole region.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Zagreb.