Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Dublin: St Patrick's Festival; Six Nations and Aviva Stadium events; Stadium concerts at Croke Park; Tech-sector corporate travel. Guests I price for: UK and US leisure travellers, corporate guests from the Docklands tech cluster, and rugby fans. Where I start: Event-weekend premiums, corporate midweek strategies, and compliant positioning under Rent Pressure Zone rules.
Dublin sells mostly through Airbnb, Booking.com and Vrbo. My hotel career began in five-star chains, and for Dublin hotels I focus on the mix of corporate accounts, concert and match demand and leisure travellers from the UK and North America. I help with event forecasting a year ahead, group displacement on stadium nights and comp sets split between the Docklands and the Georgian core.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Dublin.