Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Lisbon, one to one, remotely and in Western European Time (UTC+0), and I have optimized 1,250+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lisbon, Portugal, one to one, remotely and in Western European Time (UTC+0). In Lisbon, I price June (Santos Populares) and July to September as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around Lisbon
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lisbon: Web Summit; Santos Populares in June; Surf and beach season in Cascais and Costa da Caparica; Digital-nomad and remote-work demand. Guests I price for: Short city-break guests, surfers, and remote workers on 2 to 8 week stays. Where I start: Alojamento Local (AL) positioning by district, event premiums, and monthly discount structures for the nomad segment.
Lisbon sells mostly through Airbnb, Booking.com and Vrbo. Lisbon hotels manage congress, cruise, city-break and long-stay demand at once. From my years in five-star hotels I help them plan Web Summit and major congress weeks with group allotments, set fences between leisure and corporate rates, and choose a comp set by neighbourhood rather than just star rating.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lisbon.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Lisbon is a mature Alojamento Local market where the licence you already hold matters a lot, because new registrations are restricted in many central parishes. Demand is strong from May to October, Web Summit fills November and remote workers keep monthly demand alive in winter. I price the licence as scarce inventory and use the nomad segment to carry the quiet months.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Remote workers and winter-sun Europeans carry these months, so I lead with 30-night and two-week offers and keep nightly rates honest rather than chasing short city breaks at any price.
Easter, spring congresses and the first warm weekends bring demand back quickly, so I let weekend rates rise early and trim long-stay discounts as nightly bookings return.
The whole month is festive, with the night of 12 to 13 June the loudest in Alfama and Graça; I price that night and the surrounding weekend as a dated premium.
NOS Alive in Algés, the beaches at Cascais and Caparica and full flights keep the city busy, so I hold firm rates and set two or three-night minimums on weekends.
The marathon in October and Web Summit in November give me two clear peaks; I price Parque das Nações and good metro links highest during Web Summit week.
Christmas lights and New Year's Eve on the Praça do Comércio lift the end of the month, so I price those nights higher and keep early December modest.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Web Summit week in November as a top band for homes with good access to the venue.
Add the Santo António festivities in June as a premium for Alfama and nearby areas.
Build monthly rates for remote workers from November to March.
Price by parish and hill, since walkability and stairs change guest choice in Lisbon.
Separate Cascais and Caparica beach homes from city flats.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Lisbon sells mostly through Airbnb, Booking.com and Vrbo. March to May: Easter, spring congresses and the first warm weekends bring demand back quickly, so I let weekend rates rise early and trim long-stay discounts as nightly bookings return. For Google Hotel Ads optimization in Lisbon, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Lisbon: May to October, with Web Summit in November and the Santo António festivities in June. October to November: The marathon in October and Web Summit in November give me two clear peaks; I price Parque das Nações and good metro links highest during Web Summit week. March to May: Easter, spring congresses and the first warm weekends bring demand back quickly, so I let weekend rates rise early and trim long-stay discounts as nightly bookings return.
Short city-break guests, surfers, and remote workers on 2 to 8 week stays. Demand is driven by Web Summit and Santos Populares in June. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Lisbon.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Lisbon the property is in. Alfama and Graça: Old hilltop quarters with views and fado, busiest during the June festivities; I price views and terraces at a premium and keep a clear note about the climb. Príncipe Real and Chiado and Parque das Nações get their own treatment.
Price Web Summit week in November as a top band for homes with good access to the venue. Next: build monthly rates for remote workers from November to March. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lisbon traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the calendar lists the Web Summit, NOS Alive and Rock in Rio dates in the years it runs, because these events fill specific districts and are often sold at ordinary rates.
For Google Hotel Ads optimization in Lisbon, this is how I would approach it. Lisbon hotels manage congress, cruise, city-break and long-stay demand at once. From my years in five-star hotels I help them plan Web Summit and major congress weeks with group allotments, set fences between leisure and corporate rates, and choose a comp set by neighbourhood rather than just star rating. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 1,250+ properties in and around Lisbon and work remotely in Western European Time (UTC+0). Locally, that shows up in decisions like this: add the Santo António festivities in June as a premium for Alfama and nearby areas.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lisbon I would start from October to November: The marathon in October and Web Summit in November give me two clear peaks; I price Parque das Nações and good metro links highest during Web Summit week. To start, open the chat or email me with your property type and size in Lisbon.
Yes. Google Hotel Ads Expert in Lisbon is delivered remotely and scheduled in Western European Time (UTC+0), and 1,250+ properties in and around Lisbon have been optimized, including in areas such as Alfama and Graça. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Lisbon.
Results depend on the property, the starting point and the season, so I do not promise a number. In Lisbon the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build monthly rates for remote workers from November to March. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Lisbon, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Lisbon, or read the general page for google hotel ads optimization.
If you also run properties outside Lisbon, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Lisbon and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
