Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Athens: Island ferry and cruise season; Athens Epidaurus Festival; Orthodox Easter; Shoulder-season city breaks. Guests I price for: European and North American leisure travellers, 3 to 5 nights in Athens and 5 to 7 nights on Mykonos, Santorini, Paros and Crete. Where I start: Island seasonality with hard shoulder-season floors, Athens year-round strategy, and AMA-compliant listing management.
Athens sells mostly through Airbnb, Booking.com and Vrbo. My hotel years began in five-star chains, and for Athens and island hotels I work on segmentation between tour operators, direct guests and OTAs. I help with allotment decisions, release dates and pricing for the short island season, and in Athens I plan around cruise calls and conferences.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Athens.