Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Zakopane: skiing and the FIS ski-jump World Cup at the Wielka Krokiew; the Tatra peaks, the Gubalowka ridge and the Kasprowy Wierch cable car; the Morskie Oko lake and Podhale Goral mountain culture; the shops and grilled oscypek cheese along Krupowki street. Guests I price for: Polish and central-European families and groups on week-long winter-ski and summer-hiking stays, concentrated near Krupowki and the trailheads. Where I start: Running a dual ski-and-hike season with sharp Christmas, New Year and school-holiday premiums, floor-pricing the two shoulders in Poland's busiest mountain resort.
Zakopane sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Zakopane hotels and guesthouses balance families, groups, ski packages and summer hikers. With my five-star hotel background I help them plan holiday allotments, set package prices for ski and spa stays, and protect peak weeks for direct bookings rather than releasing everything early to operators.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Zakopane.