Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Zakopane, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Zakopane, Poland, one to one, remotely and in Central European Time (UTC+1). In Zakopane, I price Late December to early January, Mid-January to February (ferie zimowe) and July to August as the peak and September to mid-December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Zakopane
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Zakopane: skiing and the FIS ski-jump World Cup at the Wielka Krokiew; the Tatra peaks, the Gubalowka ridge and the Kasprowy Wierch cable car; the Morskie Oko lake and Podhale Goral mountain culture; the shops and grilled oscypek cheese along Krupowki street. Guests I price for: Polish and central-European families and groups on week-long winter-ski and summer-hiking stays, concentrated near Krupowki and the trailheads. Where I start: Running a dual ski-and-hike season with sharp Christmas, New Year and school-holiday premiums, floor-pricing the two shoulders in Poland's busiest mountain resort.
Zakopane sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Zakopane hotels and guesthouses balance families, groups, ski packages and summer hikers. With my five-star hotel background I help them plan holiday allotments, set package prices for ski and spa stays, and protect peak weeks for direct bookings rather than releasing everything early to operators.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Zakopane.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Zakopane is Poland's busiest mountain resort, with ski season, festive weeks and summer Tatra hiking. Polish families and groups stay a week, and the ski-jump World Cup adds a winter spike. I run a dual season with sharp holiday premiums.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Christmas, New Year's Eve and the start of the ski season fill every chalet, so I price the whole period as one block with week-long minimums and no late discounts.
Polish winter school holidays are staggered by region over several weeks, so I load each regional window and keep week-long stays for families who book well ahead.
Late snow and Easter bring some demand, so I price Easter and sunny ski weekends higher and accept shorter stays during the quieter weeks.
The May long weekend and Corpus Christi fill quickly with hikers, so I price those holidays individually and keep ordinary weekdays close to the floor.
Tatra hiking season and summer holidays fill the town again, so I price for week-long family stays and keep a premium on homes close to the trailheads.
Autumn colours bring some hikers in September, then November is quiet, so I set a careful floor and offer weekend breaks with the Bukowina thermal baths in mind.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Christmas, New Year and school holidays as top bands.
Add the ski-jump World Cup weekend.
Price July and August hiking weeks.
Price homes near Krupówki and trailheads higher.
Set shoulder floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Zakopane sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Mid-January to February (ferie zimowe): Polish winter school holidays are staggered by region over several weeks, so I load each regional window and keep week-long stays for families who book well ahead. For Google Hotel Ads optimization in Zakopane, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Zakopane: December to February for skiing and the festive weeks, and July and August for Tatra hiking. Mid-January to February (ferie zimowe): Polish winter school holidays are staggered by region over several weeks, so I load each regional window and keep week-long stays for families who book well ahead. July to August: Tatra hiking season and summer holidays fill the town again, so I price for week-long family stays and keep a premium on homes close to the trailheads.
Polish and central-European families and groups on week-long winter-ski and summer-hiking stays, concentrated near Krupowki and the trailheads. Demand is driven by skiing and the FIS ski-jump World Cup at the Wielka Krokiew and the Tatra peaks, the Gubalowka ridge and the Kasprowy Wierch cable car. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Zakopane.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Zakopane the property is in. Krupówki and the centre: The main pedestrian street with shops and restaurants; I price it at the top for convenience, especially for families without cars. Kościelisko and Near Gubałówka and the Wielka Krokiew get their own treatment.
Price Christmas, New Year and school holidays as top bands. Next: price July and August hiking weeks. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Zakopane traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the local tourist fee is shown clearly and charged consistently, because guests in Poland's busiest resort compare total prices and dislike surprises at check-in.
For Google Hotel Ads optimization in Zakopane, this is how I would approach it. Zakopane hotels and guesthouses balance families, groups, ski packages and summer hikers. With my five-star hotel background I help them plan holiday allotments, set package prices for ski and spa stays, and protect peak weeks for direct bookings rather than releasing everything early to operators. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Zakopane and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: add the ski-jump World Cup weekend.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Zakopane I would start from late December to early January: Christmas, New Year's Eve and the start of the ski season fill every chalet, so I price the whole period as one block with week-long minimums and no late discounts. To start, open the chat or email me with your property type and size in Zakopane.
Yes. Google Hotel Ads Expert in Zakopane is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Zakopane have been optimized, including in areas such as Krupówki and the centre. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Zakopane.
Results depend on the property, the starting point and the season, so I do not promise a number. In Zakopane the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price July and August hiking weeks. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Zakopane, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Zakopane, or read the general page for google hotel ads optimization.
If you also run properties outside Zakopane, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Zakopane and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
