Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Aspen: Aspen Snowmass and Vail ski season; X Games and Food & Wine Classic; Summer music festivals; Bravo! Vail. Guests I price for: Affluent ski groups and families on 4 to 7 night stays, summer festival-goers. Where I start: Luxury-tier holiday-week pricing, minimum stays over peak weeks, and mud-season floors.
Aspen sells mostly through Airbnb, Vrbo and Booking.com. My background in five-star hotels fits Aspen and Vail closely: I help luxury lodges and hotels manage holiday stay controls, group and wedding demand, festival weeks and summer conferences, and keep the rate structure consistent with the brand all year.
The service in general is described on my expedia optimization page; this page covers how I apply it in Aspen.