Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Bellingham: Mount Baker Ski Area and its record snowfalls; The San Juan Islands ferry gateway; Western Washington University events; The Ski to Sea multi-sport race. Guests I price for: Seattle and Vancouver visitors on 2 to 4 night stays in Fairhaven and downtown, using Bellingham as a base for skiing, the San Juans and the border. Where I start: Winter Mount Baker ski and summer island-gateway peaks, weekend minimums, and cross-border demand pricing tied to the exchange rate and university calendar.
Bellingham sells mostly through Airbnb, Vrbo and Booking.com. For Bellingham hotels and inns, my five-star background helps me separate Canadian guests who fly out of Bellingham airport, university visitors and leisure traffic, then build rate fences and a comp set that reflects each of those groups instead of one blended average.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Bellingham.