Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Bellingham: Mount Baker Ski Area and its record snowfalls; The San Juan Islands ferry gateway; Western Washington University events; The Ski to Sea multi-sport race. Guests I price for: Seattle and Vancouver visitors on 2 to 4 night stays in Fairhaven and downtown, using Bellingham as a base for skiing, the San Juans and the border. Where I start: Winter Mount Baker ski and summer island-gateway peaks, weekend minimums, and cross-border demand pricing tied to the exchange rate and university calendar.
For Bellingham hotels and inns, my five-star background helps me separate Canadian guests who fly out of Bellingham airport, university visitors and leisure traffic, then build rate fences and a comp set that reflects each of those groups instead of one blended average.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Bellingham.