Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Block Island: Crescent and Mansion beaches; The Mohegan Bluffs and Southeast Lighthouse; The Point Judith ferry converting day-trippers to overnight stays; Autumn birding during the migration. Guests I price for: New England and New York visitors on week-long summer stays reachable only by ferry, plus long-weekend couples in the shoulder months. Where I start: A compressed summer season with high weekly minimums, ferry-schedule-aware arrival rules, and premium pricing that reflects limited island supply.
Block Island sells mostly through Airbnb, Vrbo and Booking.com. For island inns and small hotels, my five-star background helps me manage a short season with limited rooms: pricing summer weekends firmly, setting minimum stays on the busiest dates and building simple packages for shoulder-season couples who come for the beaches and birding.
The service in general is described on my expedia optimization page; this page covers how I apply it in Block Island.