Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Minneapolis. Minneapolis and St. Paul have a great summer and a very hard winter. The Minnesota State Fair is the single biggest week, and Vikings, Twins and Wild games add event nights. Corporate travel supports weekdays. In winter, I build strategy around longer stays rather than chasing weekend guests who are not coming.
For a Twin Cities owner I confirm the city requirements first, then place the home among stadiums, lakes, the fairgrounds or the airport corridor, and build a year that values summer and event dates fully while giving winter a realistic, longer-stay plan.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Minneapolis.