Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Kauai: Winter escape travel; Volcanoes National Park and Kona coffee tourism; Na Pali Coast and Poipu beach demand; Wedding and honeymoon travel. Guests I price for: Couples and families on 5 to 10 night stays. Where I start: Weekly and monthly discount ladders, holiday premiums, and county TVR permit compliance.
Kauai sells mostly through Airbnb, Vrbo, Booking.com and Expedia. For island hotels and resort condos I work on length-of-stay controls, wedding and group blocks, and segmenting mainland leisure travellers from inter-island guests. Comp sets are built by coast, because Poipu, Princeville, Kona and Hilo compete for very different travellers.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Kauai.