Alaa's take on Boise
“Boise and Sun Valley are two very different markets under one heading. Sun Valley is a winter ski resort with a quieter summer, while Boise is a growing city with relocations, business travel and Boise State football. I build a ski strategy for one and a mid-term and event strategy for the other.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



