Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Boise: Sun Valley ski season; Boise State football and business travel; Summer river and trail season; Relocation and mid-term demand. Guests I price for: Ski groups on 4 to 7 night stays, corporate and relocation guests in Boise. Where I start: Dual-season pricing, mid-term relocation rate cards, and inter-season floors.
Boise sells mostly through Airbnb, Vrbo and Booking.com. For hotels and lodges in Boise or the Wood River Valley, my five-star background helps me manage corporate rates in the city, ski packages and holiday minimums at the resort, and summer group blocks for conferences and events, each with its own fences so one segment never undercuts another.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Boise.