An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Boise: Sun Valley ski season; Boise State football and business travel; Summer river and trail season; Relocation and mid-term demand. Guests I price for: Ski groups on 4 to 7 night stays, corporate and relocation guests in Boise. Where I start: Dual-season pricing, mid-term relocation rate cards, and inter-season floors.
I set up your Airbnb, Vrbo and Booking.com strategy with you so ski holidays, summer concerts, Boise weekends and monthly relocation stays each have their own rules, and so a Ketchum condo and a Boise house are never priced from the same comps.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Boise.