Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Český Krumlov: The UNESCO old town and castle; Vltava rafting; Day trips from Prague, Vienna and Salzburg; Christmas markets in České Budějovice. Guests I price for: International tourists on 1 to 2 night stays, Asian tour groups and Czech weekenders. Where I start: One-night pricing for road-trippers, festival premiums and winter floors.
Český Krumlov sells mostly through Booking.com, Airbnb and Expedia. For hotels and larger pensions I look at tour-group contracts against individual bookings, rate fences for the festival and the music season, and how breakfast and parking are sold. Small properties here often run on intuition, so I leave a simple calendar the front desk can actually use.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Český Krumlov.