Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Bozeman: Yellowstone and Glacier national parks; Big Sky Resort ski season; Fly fishing and dude-ranch travel; Montana State University calendar. Guests I price for: Families and international travellers on 3 to 5 night summer stays, ski groups in winter. Where I start: Dual-season pricing with hard shoulder floors, and holiday-week ski premiums.
Bozeman sells mostly through Airbnb, Vrbo and Booking.com. For lodges and hotels in the region, my five-star background helps me manage summer tour groups and families, winter ski packages and corporate stays in Bozeman, with fences that protect peak dates from early low-priced bookings and a comp set chosen by distance to the parks or the slopes.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Bozeman.