Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Brno: Brno Exhibition Centre trade fairs; Masaryk University and tech-sector business travel; Moravian wine country day trips; Ignis Brunensis fireworks festival. Guests I price for: Trade-fair delegates and business travellers midweek, students' families and weekend wine visitors. Where I start: Fair-week premiums, weekday business pricing and weekend leisure packages.
Brno sells mostly through Booking.com, Airbnb and Expedia. For Brno hotels I work on fair-week group allocations, corporate rates for local employers, and the balance between delegates and leisure guests at weekends. I check that negotiated rates do not undercut public fair pricing and that summer has a realistic plan rather than heavy discounting.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Brno.