An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Brno: Brno Exhibition Centre trade fairs; Masaryk University and tech-sector business travel; Moravian wine country day trips; Ignis Brunensis fireworks festival. Guests I price for: Trade-fair delegates and business travellers midweek, students' families and weekend wine visitors. Where I start: Fair-week premiums, weekday business pricing and weekend leisure packages.
I set up the pricing tool with you so major fair weeks are entered as named events with minimum stays, weekdays and weekends follow different curves, and summer floors drop on schedule. I also add the racing and fireworks dates so the tool never treats them as ordinary nights.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Brno.