Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Calgary: Calgary Stampede in July; Banff, Lake Louise and Sunshine ski resorts; Summer national-park tourism; Energy-sector business travel. Guests I price for: International summer travellers on 3 to 5 night stays, ski groups in winter, corporate guests in Calgary. Where I start: Stampede premiums, Rockies dual-season pricing, and compliant strategies under Banff and Canmore tourist-home rules.
Calgary sells mostly through Airbnb, Booking.com and Vrbo. Having run revenue for five-star hotels, I help Bow Valley lodges and Calgary properties set rate fences for Stampede and the summer park peak, separate group and wholesale allocations from transient demand, and pick a comp set that reflects whether guests come for the mountains or for business.
The service in general is described on my expedia optimization page; this page covers how I apply it in Calgary.