Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Calgary. Calgary, Banff and Canmore combine the Calgary Stampede, Rockies summer tourism and ski season. Banff and Canmore restrict tourist homes to specific zones, so eligible homes are valuable. Calgary itself has energy-sector business travel. Banff and Canmore book months ahead for summer, while Calgary books closer in for business. I open the mountain calendar early and keep city pricing flexible.
For owners in Calgary or the Bow Valley, I look at zoning eligibility first, then at how the property competes against hotels in Banff and condos in Canmore. From there I build a twelve-month plan that treats Stampede, the summer park season and ski weeks as three separate problems instead of one curve.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Calgary.