Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Dallas: State Fair of Texas in September and October; Cowboys and Rangers games; Corporate relocations and conventions; Fort Worth Stockyards and Stock Show. Guests I price for: Corporate travellers midweek, event groups at weekends, and relocation guests on 30-plus-night stays. Where I start: Corporate midweek rate cards, event-weekend premiums, and mid-term positioning in Uptown, Bishop Arts and Fort Worth.
Dallas sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. In PriceLabs or Wheelhouse I set stadium and State Fair dates as custom events, add weekday business pricing, create a 30-plus-night rate card for relocations and interns, and keep Furnished Finder rates in line with Airbnb for mid-term guests so the two channels never compete.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Dallas.