Alaa's take on Riga
“Riga sells Old Town and Art Nouveau city breaks, Jāņi midsummer and summer beach days in Jūrmala. Groups are a noticeable segment. Winter is quiet. I price weekends and Jāņi, and separate Jūrmala beach homes. Weekend city breaks from across Europe are the core product, so Friday and Saturday pricing, clear group rules and the midsummer holiday usually matter more here than anything else.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



