Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Riga, one to one, remotely and in Eastern European Time (UTC+2), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Riga, Latvia, one to one, remotely and in Eastern European Time (UTC+2). In Riga, I price June to August as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Riga
1-on-1
Directly with Alaa, no account-manager layer
Eastern European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Riga: Old Riga and Art Nouveau tourism; Jāņi midsummer; Jūrmala beach season; Stag and group travel. Guests I price for: European weekend visitors and groups on 2 to 3 night stays. Where I start: Weekend and group premiums, summer beach demand in Jūrmala, and winter floors.
Riga sells mostly through Airbnb and Booking.com. Riga hotels balance city breaks, conferences and group travel. With my five-star hotel background I work on group policies and pricing, conference rate fences, weekend leisure packages and the long winter strategy when demand from Scandinavia and the Baltics thins.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Riga.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Riga sells Old Town and Art Nouveau city breaks, Jāņi midsummer and summer beach days in Jūrmala. Groups are a noticeable segment. Winter is quiet. I price weekends and Jāņi, and separate Jūrmala beach homes. Weekend city breaks from across Europe are the core product, so Friday and Saturday pricing, clear group rules and the midsummer holiday usually matter more here than anything else.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold and dark months bring few leisure visitors, so I keep floors for business travellers and the occasional hockey or concert weekend, and use longer stays to fill quiet weeks.
Spring city breaks and the Riga Marathon in May lift weekends, so I raise Friday and Saturday first and open summer dates with confident early rates.
Long white nights, Jāņi on 23 and 24 June and Jūrmala beach days make summer the main season, so I price weekends firmly and set clear group rules.
Autumn conferences and city breaks hold up well in September, so I keep rates near summer early in the month and ease weekdays as October darkens.
The Christmas market on Dome Square and festive concerts bring weekend visitors from across the Baltics and Scandinavia, so I price December weekends firmly and protect New Year.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Jāņi midsummer as a premium.
Price Jūrmala beach homes for summer separately.
Set group rules and pricing.
Add the Christmas market weekends.
Lower January to March floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Riga sells mostly through Airbnb and Booking.com. June to August: Long white nights, Jāņi on 23 and 24 June and Jūrmala beach days make summer the main season, so I price weekends firmly and set clear group rules. For Google Hotel Ads optimization in Riga, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Riga: May to September, Midsummer (Jāņi), and the Christmas market. November to December: The Christmas market on Dome Square and festive concerts bring weekend visitors from across the Baltics and Scandinavia, so I price December weekends firmly and protect New Year. June to August: Long white nights, Jāņi on 23 and 24 June and Jūrmala beach days make summer the main season, so I price weekends firmly and set clear group rules.
European weekend visitors and groups on 2 to 3 night stays. Demand is driven by Old Riga and Art Nouveau tourism and Jāņi midsummer. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Riga.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Riga the property is in. Old Riga (Vecrīga): Cobbled streets, the Dome Cathedral and the Christmas market; I price weekends and Jāņi firmly and keep group rules tight because of neighbour sensitivity. Quiet Centre (Klusais centrs) and Jūrmala (Majori and Dzintari) get their own treatment.
Price Jāņi midsummer as a premium. Next: set group rules and pricing. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Riga traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether Jūrmala homes are priced on their own beach calendar, because a seaside property follows a much shorter season than a city flat and needs different minimum stays.
For Google Hotel Ads optimization in Riga, this is how I would approach it. Riga hotels balance city breaks, conferences and group travel. With my five-star hotel background I work on group policies and pricing, conference rate fences, weekend leisure packages and the long winter strategy when demand from Scandinavia and the Baltics thins. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Riga and work remotely in Eastern European Time (UTC+2). Locally, that shows up in decisions like this: price Jūrmala beach homes for summer separately.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Riga I would start from November to December: The Christmas market on Dome Square and festive concerts bring weekend visitors from across the Baltics and Scandinavia, so I price December weekends firmly and protect New Year. To start, open the chat or email me with your property type and size in Riga.
Yes. Google Hotel Ads Expert in Riga is delivered remotely and scheduled in Eastern European Time (UTC+2), and 100+ properties in and around Riga have been optimized, including in areas such as Old Riga (Vecrīga). I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Riga.
Results depend on the property, the starting point and the season, so I do not promise a number. In Riga the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: set group rules and pricing. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Riga, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Riga, or read the general page for google hotel ads optimization.
If you also run properties outside Riga, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Riga and what you need. I reply in Eastern European Time, confirm the scope and the price, and start only when you say so.
