Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Chattanooga: Tennessee Volunteers football; Ironman Chattanooga and outdoor tourism; Riverbend Festival; Smoky Mountains overflow. Guests I price for: Regional families and game-day groups on 2 to 3 night stays. Where I start: Game-day and event premiums, outdoor-season weekend rates, and winter floors.
Chattanooga sells mostly through Airbnb, Vrbo and Booking.com. For hotels in either city, my five-star background helps me balance university and corporate demand, sports and festival weekends and leisure groups, with rate fences and group blocks that protect the busiest autumn weekends from early low-priced bookings and a separate comp set for each city.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Chattanooga.