Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Chattanooga. Chattanooga and Knoxville are regional weekend markets with big football and outdoor events. Tennessee home games fill Knoxville, while Chattanooga sells outdoor tourism, Ironman and Riverbend. Some Knoxville demand also spills over from the Smokies. I price each city on its own event calendar.
For owners in Chattanooga or Knoxville, I review your city's rules, how your event and game weekends are priced and how the quieter months are handled. Then we build a plan that follows each city's own calendar rather than one regional average.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Chattanooga.