Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Cluj-Napoca: Untold and Electric Castle festivals; Transylvania International Film Festival; IT sector business travel; Universities and medical school. Guests I price for: Festival crowds on 3 to 4 night stays, business travellers and international students' families. Where I start: Festival premiums set months ahead, weekday business rates and winter floors.
Cluj-Napoca sells mostly through Booking.com and Airbnb. For Cluj hotels I balance weekday corporate demand from the software sector against festival weekends, set group and length-of-stay rules for Untold, and review how conference and university events are loaded into the forecast, using the planning habits I built over years in five-star chain hotels.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Cluj-Napoca.