Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Cluj-Napoca. Cluj-Napoca is a university and software city that turns into a festival town for a few weeks each summer. TIFF fills June, Electric Castle at Bonțida takes July and Untold sells out the centre in August, often to groups who book the moment tickets go on sale. The rest of the year depends on IT visitors, medical school families and weekenders. I price the festivals as separate seasons and keep weekday rates honest for the business guest who returns every month.
For a Cluj owner I start by separating the festival nights from the working weeks, check how much of Untold and Electric Castle has already gone at old prices, and then write a twelve-month plan with clear targets for festival weekends, term time and the slower winter. It suits owners who want a clear plan before committing summer dates.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Cluj-Napoca.