Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Saaremaa, one to one, remotely and in Eastern European Time (UTC+2), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Saaremaa, Estonia, one to one, remotely and in Eastern European Time (UTC+2). In Saaremaa, I price Late June as the peak and January to March and September to December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Saaremaa
1-on-1
Directly with Alaa, no account-manager layer
Eastern European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Saaremaa: Kuressaare castle and spa hotels; Midsummer celebrations; Muhu and Hiiumaa; Finnish and Estonian summer travel. Guests I price for: Estonian and Finnish families and couples on 2 to 5 night summer and spa stays. Where I start: Summer and Midsummer premiums, spa packages and winter floors.
Saaremaa sells mostly through Booking.com and Airbnb. For spa hotels and guesthouses in Kuressaare I plan around Finnish and Estonian demand, package spa weekends with treatments and dinner, manage group and conference business and set summer event pricing, drawing on the experience I gained in revenue management at five-star chain hotels.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Saaremaa.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Many visitors look up Kuressaare hotels on Google Maps while planning the drive from the ferry, checking spa facilities and distance to the castle. I make sure the Business Profile has current photos of the spa and rooms, accurate opening hours and free booking links, and that the direct price for spa packages matches what the OTAs show.
I run a price accuracy check for the coming two months, then add a direct-booking perk such as an extra spa session or late checkout.
Birdwatching, early spring trips and the May holidays bring some visitors, so I open weekends first and keep weekdays at modest rates until the summer starts.
Midsummer is the busiest weekend of the island year, so I set the highest rates, require two or three nights and open the dates early for families planning ahead.
The island's town, with the castle, spa hotels and restaurants, where I price for weekend breaks all year and add premiums for summer events in the castle courtyard.
My full Saaremaa calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Saaremaa.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Saaremaa sells mostly through Booking.com and Airbnb. Late June: Midsummer is the busiest weekend of the island year, so I set the highest rates, require two or three nights and open the dates early for families planning ahead. For Google Hotel Ads optimization in Saaremaa, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Saaremaa: Late June to August, with Midsummer the highest. July to August: Summer holidays, Opera Days and Maritime Days keep the islands busy, so I use weekly stays for cottages and keep Kuressaare event dates above the standard summer rate. Late June: Midsummer is the busiest weekend of the island year, so I set the highest rates, require two or three nights and open the dates early for families planning ahead.
Estonian and Finnish families and couples on 2 to 5 night summer and spa stays. Demand is driven by Kuressaare castle and spa hotels and Midsummer celebrations. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Saaremaa.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Saaremaa the property is in. Kuressaare: The island's town, with the castle, spa hotels and restaurants, where I price for weekend breaks all year and add premiums for summer events in the castle courtyard. Muhu and Hiiumaa get their own treatment.
Price Jaanipäev on 23 and 24 June as the top dates of the year, opened early with a 2 or 3-night minimum. Next: use longer minimum stays in July for rural cottages, because guests will not cross by ferry for one night. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Saaremaa traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the property is properly registered for accommodation services in Estonia, so the listing is compliant before any pricing decision is made.
For Google Hotel Ads optimization in Saaremaa, this is how I would approach it. For spa hotels and guesthouses in Kuressaare I plan around Finnish and Estonian demand, package spa weekends with treatments and dinner, manage group and conference business and set summer event pricing, drawing on the experience I gained in revenue management at five-star chain hotels. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Saaremaa and work remotely in Eastern European Time (UTC+2). Locally, that shows up in decisions like this: add the Saaremaa Opera Days and Kuressaare Maritime Days as Kuressaare premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Saaremaa I would start from July to August: Summer holidays, Opera Days and Maritime Days keep the islands busy, so I use weekly stays for cottages and keep Kuressaare event dates above the standard summer rate. To start, open the chat or email me with your property type and size in Saaremaa.
Yes. Google Hotel Ads Expert in Saaremaa is delivered remotely and scheduled in Eastern European Time (UTC+2), and 100+ properties in and around Saaremaa have been optimized, including in areas such as Kuressaare. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Saaremaa.
Results depend on the property, the starting point and the season, so I do not promise a number. In Saaremaa the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: use longer minimum stays in July for rural cottages, because guests will not cross by ferry for one night. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Saaremaa, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Saaremaa, or read the general page for google hotel ads optimization.
If you also run properties outside Saaremaa, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Saaremaa and what you need. I reply in Eastern European Time, confirm the scope and the price, and start only when you say so.
