Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Cluj-Napoca, one to one, remotely and in Eastern European Time (UTC+2), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Cluj-Napoca, Romania, one to one, remotely and in Eastern European Time (UTC+2). In Cluj-Napoca, I price August as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Cluj-Napoca
1-on-1
Directly with Alaa, no account-manager layer
Eastern European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Cluj-Napoca: Untold and Electric Castle festivals; Transylvania International Film Festival; IT sector business travel; Universities and medical school. Guests I price for: Festival crowds on 3 to 4 night stays, business travellers and international students' families. Where I start: Festival premiums set months ahead, weekday business rates and winter floors.
Cluj-Napoca sells mostly through Booking.com and Airbnb. For Cluj hotels I balance weekday corporate demand from the software sector against festival weekends, set group and length-of-stay rules for Untold, and review how conference and university events are loaded into the forecast, using the planning habits I built over years in five-star chain hotels.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Cluj-Napoca.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Many guests heading to Cluj for a festival or a business trip look the hotel up on Google Maps to see how far it is from Unirii Square or Cluj Arena. I make sure the Business Profile has current photos and free booking links, and that the direct rate shown includes the same taxes as the OTAs. A direct price that looks higher than Booking.com hands commission away for nothing.
I start with a price accuracy check across the next two months, then add a small direct perk such as free parking to win the click.
Easter, the Days of Cluj and the start of conference season lift weekends, so I raise rates in steps and leave the summer festival dates untouched until their line-ups are public.
TIFF screenings in June and Electric Castle at Bonțida in July each get their own nights in the calendar, while the weeks between them stay at a strong but ordinary summer level.
The walkable core near Saint Michael's Church and the festival stages, where I charge the highest event nights and accept some street noise in the description.
My full Cluj-Napoca calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Cluj-Napoca.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Cluj-Napoca sells mostly through Booking.com and Airbnb. June to July: TIFF screenings in June and Electric Castle at Bonțida in July each get their own nights in the calendar, while the weeks between them stay at a strong but ordinary summer level. For Google Hotel Ads optimization in Cluj-Napoca, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Cluj-Napoca: Untold in August, Electric Castle in July and the TIFF film festival in June. August: Untold weekend is the single most valuable stretch of the Cluj year, so I hold those nights back from early discounts and let the rest of August follow normal summer pricing. June to July: TIFF screenings in June and Electric Castle at Bonțida in July each get their own nights in the calendar, while the weeks between them stay at a strong but ordinary summer level.
Festival crowds on 3 to 4 night stays, business travellers and international students' families. Demand is driven by Untold and Electric Castle festivals and Transylvania International Film Festival. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Cluj-Napoca.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Cluj-Napoca the property is in. Centru and Unirii Square: The walkable core near Saint Michael's Church and the festival stages, where I charge the highest event nights and accept some street noise in the description. Zorilor and the hospital area and Mărăști and Iulius Town get their own treatment.
Open Untold and Electric Castle dates as soon as the line-ups are announced, with a 3-night minimum and a clear rule on guest numbers. Next: set a separate Monday to Thursday rate for IT and conference visitors, with a monthly option for consultants on longer projects. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Cluj-Napoca traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing tells a business guest about a desk, invoicing and parking, as weekday visitors to the tech companies often need a company invoice and a quiet place to work.
For Google Hotel Ads optimization in Cluj-Napoca, this is how I would approach it. For Cluj hotels I balance weekday corporate demand from the software sector against festival weekends, set group and length-of-stay rules for Untold, and review how conference and university events are loaded into the forecast, using the planning habits I built over years in five-star chain hotels. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Cluj-Napoca and work remotely in Eastern European Time (UTC+2). Locally, that shows up in decisions like this: load TIFF days in June as a premium for flats near Piața Unirii and the old cinemas, where festival guests want to walk.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Cluj-Napoca I would start from August: Untold weekend is the single most valuable stretch of the Cluj year, so I hold those nights back from early discounts and let the rest of August follow normal summer pricing. To start, open the chat or email me with your property type and size in Cluj-Napoca.
Yes. Google Hotel Ads Expert in Cluj-Napoca is delivered remotely and scheduled in Eastern European Time (UTC+2), and 100+ properties in and around Cluj-Napoca have been optimized, including in areas such as Centru and Unirii Square. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Cluj-Napoca.
Results depend on the property, the starting point and the season, so I do not promise a number. In Cluj-Napoca the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: set a separate Monday to Thursday rate for IT and conference visitors, with a monthly option for consultants on longer projects. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Cluj-Napoca, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Cluj-Napoca, or read the general page for google hotel ads optimization.
If you also run properties outside Cluj-Napoca, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Cluj-Napoca and what you need. I reply in Eastern European Time, confirm the scope and the price, and start only when you say so.
