Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Cody: The east entrance to Yellowstone National Park; The nightly Cody Nite Rodeo through summer; The Buffalo Bill Center of the West; The Beartooth and Chief Joseph scenic byways. Guests I price for: National-park road-trippers and international visitors on 1 to 3 night stays in Cody before entering Yellowstone, concentrated heavily in July and August. Where I start: An intense summer park-gateway peak, short average stays that need tight minimum-stay and gap rules, and near-dormant winters requiring monthly rate cards.
Cody sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Cody motels and lodges live on the same short summer, so I work on pricing by day of week and arrival pattern, coach groups versus independent drivers, and when to close out discounted channels. My hotel years taught me that a strong summer is won in the spring booking window.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Cody.