Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Lake Tahoe: Heavenly, Palisades and Northstar ski resorts; Summer lake and beach season; Holiday weeks from Christmas to Presidents' Day; Reno-Tahoe events. Guests I price for: Ski groups and families on 3 to 5 night stays, summer families on week-long stays. Where I start: Dual-season pricing with shoulder floors, holiday-week premiums, and compliance with South Lake Tahoe and Placer County STR rules.
Lake Tahoe sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I build separate winter and summer seasons, holiday-week minimums from Christmas to Presidents' Day, a storm playbook and shoulder discounts for spring and late autumn. Airbnb, Vrbo and Booking.com then show the same permit details, occupancy limits, parking rules and cancellation terms for every booking.
The service in general is described on my other ota optimization page; this page covers how I apply it in Lake Tahoe.