Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Coeur d'Alene: Lake Coeur d'Alene summer season; Ironman and Hoopfest; Schweitzer and Silver Mountain ski weekends; Gonzaga calendar. Guests I price for: Pacific Northwest families on 3 to 7 night lake stays, event travellers. Where I start: Summer lakefront premiums, event weekends, and winter floors.
Coeur d'Alene sells mostly through Airbnb, Vrbo and Booking.com. For hotels in Spokane and Coeur d'Alene I look at the split between event demand, university traffic and corporate stays, and set fences for Hoopfest and Ironman so group blocks do not displace higher-paying transient guests. Resort properties on the lake also need clear weekly and weekend packages.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Coeur d'Alene.