Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Coimbra: University of Coimbra; Queima das Fitas student festival; Joanina Library visits; Coimbra fado tradition. Guests I price for: visiting parents and cultural travellers on 2 to 4 night stays in the Alta university quarter and the Baixa below it. Where I start: the academic calendar as the real seasonality driver, a sharp Queima das Fitas peak, and AL registration for lets near the university.
Coimbra sells mostly through Airbnb, Booking.com and Vrbo. I set up your pricing so the student festivals and graduation weekends sit in their own bands, with minimum stays that match how parents and alumni travel. Weekly rates for visiting academics and hospital visitors fill the gaps, and Airbnb, Booking.com and Vrbo all follow the same rules.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Coimbra.